No process, no precedent, sometimes no job description at all, and I turn it into a growth marketing system that scales. Anaconda, Slack, Mozilla, VICE, Crossmedia: same result every time.
Currently driving full-funnel growth at Anaconda. Before that, I built the growth marketing function from scratch at Slack's think tank, scaled revenue programs at Mozilla, ran audience development for a 12-person team at VICE, and started my career by inventing the role I wanted at a mid-size agency.
Building demand generation and performance marketing from the ground up. Multi-channel campaigns across Google, LinkedIn, YouTube, Reddit, and Demandbase cut cost-per-lead and drove 8x ROAS. Piloted a LinkedIn ad program backed by a financial model that became a cornerstone of H2 strategy, and built an automated weekly reporting pipeline using Claude Cowork.
Built Future Forum's growth marketing function from scratch. Launched its newsletter, scaling from 0 to 10,000 subscribers in six months. Ran go-to-market for a C-suite-focused event and bestselling book, and project-managed a full brand refresh that shipped on time and under budget.
Built the growth function for the team from the ground up. Multi-channel campaigns and funnel optimization increased revenue 100%. Optimized newsletters through A/B testing and audience segmentation to add $10M in new revenue. Drove product optimizations that reduced friction to improve conversion rates.
Promoted through three roles, building each one from scratch: Performance Marketing Manager, Associate Platform Director, Director of Audience Development. Managed a 12-person team and grew VICE's global audience from 30M to 300M. Launched the company's first paid media and sponsored social strategy, scaling from $10K to $500K in monthly spend.
Started as a Junior Media Planner straight out of school. Performance marketing wasn't yet a discipline the agency had built out, so I pitched leadership and became its first Performance Marketing Manager, designing cross-channel media plans for clients including the US Open.
I bring the same systems I've built inside Anaconda, Slack, Mozilla, and VICE, sized for teams that don't have a full growth department yet. No bloated retainers, no jargon. Just a plan, a testing roadmap, and reporting that actually gets used.
Campaigns across Google, Meta, LinkedIn, and Reddit built around your budget and your goals, with a testing roadmap to find what actually drives ROAS.
Content and technical SEO work that gets you found by the people already searching for what you offer, without gaming the algorithm at the expense of your brand.
A distribution plan that gets your content in front of the right audience on the right channel, instead of posting and hoping.
Dashboards and reporting cadences that tell you what's working, so budget decisions are based on numbers instead of gut feel.
Full-funnel planning for teams that need a growth marketing function but aren't ready to build one in-house yet.
Automated reporting pipelines, built with tools like Claude, that replace hours of manual work with a system your team can trust.